Sure, most companies won't tell it like it is because their management is so wrapped up in their own fiction that the cognitive dissonance would be too great. B

Sure, most companies won't tell it like it is because their management is so wrapped up in their own fiction that the cognitive dissonance would be too great. But if a newer company is legitimately thinking about "crafting an employer brand" that appeals to engineers, and you've got lots of engineers who want this, isn't there an opportunity for disruption here? There must be a few shops that haven't contracted the MBA virus yet.