Price should stay down if you look at it as substitutes. You can rotate your National Amusement(Viacom/CBS/Paramount), Disney/Fox/Hulu, Comcast/UniversalNBC, S

Price should stay down if you look at it as substitutes. You can rotate your National Amusement(Viacom/CBS/Paramount), Disney/Fox/Hulu, Comcast/UniversalNBC, Sony, ATT/DirecTV/WB/Turner/HBO, Netflix accounts. They arent a contract. You have the incumbents (Disney, NA, Sony, Comcast, ATT, Verizon) vs the tech giants (Netflix, Apple, Google, Facebook.) One thing to notice is that Sony, Disney, and NA are now the odd ones out not owning an ISP. You buy one for a month each, cancel, switch to the next one. It ends up being a LOT cheaper than cable if you rotate, and probably more expensive if you decide you need all channels at all times. The ability to rotate through them is a huge plus over cable/satellite.