Alright come on. If you want your engineers to pour their souls into your dumb startup, you need to align their incentives with yours. There's a very simple wa

Alright come on. If you want your engineers to pour their souls into your dumb startup, you need to align their incentives with yours. There's a very simple way to do that: give them ownership Otherwise, why should I care? I don't get paid a single cent more for coming in and kicking ass everyday vs. just showing up and phoning it in.