Throw everything as add-ons into the Hulu app (which already has this for HBO etc) and you can charge exactly the same, but the user experience is way better th

Throw everything as add-ons into the Hulu app (which already has this for HBO etc) and you can charge exactly the same, but the user experience is way better than hopping between apps). Shame that they're going to be totally separate ones. Seems purely branding, especially around "disney app" being more family friendly than a "Hulu app with just disney package."