I'm also in flyover country and have found the same to be true, aside from selection. But the products they do directly offer (it's easy to remove 3rd parties

I'm also in flyover country and have found the same to be true, aside from selection. But the products they do directly offer (it's easy to remove 3rd parties from your searches) come from their own supply chain which they really care about, the prices are almost always better than Amazon's, the shipping is fast, and free if you buy at least $35 per purchase, and they pack the boxes with a fair amount of care. The latter detail was the last straw for me and my Prime membership due to Amazon switching to pro forma padding by just throwing in a few air pillows. Between that and all the last mile delivery issues others are reporting, its clear Amazon is seriously pinching pennies in fulfillment without caring how much business and extra expense that costs them. Add in the counterfeit problem and it's hard to imagine how much damage the brand is suffering.