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It’s actually a really wise business decision to keep all these separate. - Hulu advertising tier: this can be the dumping ground for all the mainstream networ
by oflannabhra 7y ago
It’s actually a really wise business decision to keep all these separate.
- Hulu advertising tier: this can be the dumping ground for all the mainstream network television that Disney and Fox owned, allowing them to monetize that content after broadcast
- Hulu premium: compete with Netflix for premium television, can be more mature, and allows for monetizing viewers willing to pay for ad-free.
- Disney+: obviously a different brand with content requirements, it can allow Disney to grow their brand, and monetize the most “die-hard” fans, on top of other channels.
- ESPN+: live is very important, and allows premium advertising revenues to be generated. Sports does not have much crossover with other channels, and has unique business models.
All of these allow Disney to continue making tons of money from the current cable bundles, while opening new markets and segments for monetization, all while defending against threats like Netflix, etc.
I don’t own Disney stock, but their current situation seems very considered, given the current market and where it is going. I think they have single handedly disrupted Netflix’s plan to be the new “TV”.
- halfmatthalfcat 7y agoNetflix can't be the new "TV" in the traditional sense. The two lanes of consumption, traditional live linear and VOD (video-on-demand), have different audiences with different needs. Netflix can compete in the later but Disney is going for BOTH.
- falcor84 7y ago> traditional live linear and VOD (video-on-demand), have different audiences with different needs {{citation needed}} I found myself enjoying live Tennis on Amazon Prime, and it serves a very similar purpose to me as watching their vod shows
- adameast9000 7y agoAgree, one thing I want to clarify: - D+ will not host rated-R content, while Hulu will. Any R-rated original content produced or contracted by Disney will go directly to Hulu. Less sure about the separation between Hulu's live sports play and ESPN+. It could just be a timing thing as Disney has only had a controlling stake in Hulu for a month (officially). There will likely be a lot of integration and cross over between the 2 eventually.
- chrisseaton 7y agoSo how does their existing streaming service, DisneyLife, fit into all this?