There's a concept called Parasocial interaction that describes the relationship between an audience and a media personality (originally observed for tv personal

There's a concept called Parasocial interaction that describes the relationship between an audience and a media personality (originally observed for tv personalities, but more recently YouTube and internet ones apply too). "Viewers or listeners come to feel and consider media personalities almost as friends." https://en.wikipedia.org/wiki/Parasocial_interaction https://en.wikipedia.org/wiki/Parasocial_interaction