4 ms·

Branding. With the Fox deal, Disney now owns multiple Networks (FX, FXX,etc), a ton of studios that make content, and huge back catalogs of content that is all

Branding. With the Fox deal, Disney now owns multiple Networks (FX, FXX,etc), a ton of studios that make content, and huge back catalogs of content that is all super popular and valuable but is not aligned with the traditional Disney brand. Think: The Simpsons, Family Guy, The American Horror story series, etc.

basch 7y ago
Id argue that Fox is a better brand than Hulu. As long as their trademark for "Fox Cable Networks" allows them to use the word FOX, they would be better off with a dual branded app. Or make Hulu the portal that allows you to buy/manage your Disney+/Fox/ESPN/ABC subscriptions. The thing to remember about hulu is a TON of hardware remotes have a physical Hulu button. You wouldnt want to lose that kind of placement without remapping it to a new app.
- powvans 7y ago
  I think the Fox News brand has probably rendered the rest of the Fox brand somewhat undesirable. At a minimum it's just too quickly associated with politics and divisiveness to use for entertainment products that are meant to be a pleasurable diversion.
  - Freak_NL 7y ago
    Looking at it from a Dutch perspective this seems true: I doubt they could ever successfully use the Fox brand outside of the US due to Fox News.
    - what_ever 7y ago
      I doubt rest of the world knows a lot about Fox News. Plus around half of the US doesn't mind Fox News. And half of the rest know Fox is separate entity than Fox News.
      - Macha 7y ago
        > knows a lot about Fox News. Knows a lot? Probably not. Knows enough to disapprove of it? I'd say so. Especially when limited to the market of people interested in buying American video content.
        what_ever 7y ago
        Disagree on that as well. There is going to more exposure for local channels with Fox in their names along with 20th Century Fox logo that comes on before movies.
        Macha 7y ago
        Fox doesn't have local channels outside the US, while Fox news usually makes it into the "international news" section of most satellite TV packages I will give you 20th century fox, but I'm not sure that registers as being the same company.
        Freak_NL 7y ago
        Not to mention that Fox News frequently is the subject of news itself. E.g., this event got a fair amount of coverage the Netherlands: https://slate.com/news-and-politics/2019/02/tucker-carlson-interview-rutger-bregman-fox-news.html?via=gdpr-consent https://slate.com/news-and-politics/2019/02/tucker-carlson-i... But the general role and influence of Fox News in US politics and society is a frequent topic in journalism outside of the US as well of course.
        what_ever 7y ago
        Fox has channels in India - https://en.wikipedia.org/wiki/Fox_(Indian_TV_channel) https://en.wikipedia.org/wiki/Fox_(Indian_TV_channel), UK and Ireland https://en.wikipedia.org/wiki/Fox_(UK_and_Ireland) https://en.wikipedia.org/wiki/Fox_(UK_and_Ireland), and many other countries - https://en.wikipedia.org/wiki/Fox_Networks_Group#International_units https://en.wikipedia.org/wiki/Fox_Networks_Group#Internation...

basch 7y ago

Id argue that Fox is a better brand than Hulu. As long as their trademark for "Fox Cable Networks" allows them to use the word FOX, they would be better off with a dual branded app. Or make Hulu the portal that allows you to buy/manage your Disney+/Fox/ESPN/ABC subscriptions. The thing to remember about hulu is a TON of hardware remotes have a physical Hulu button. You wouldnt want to lose that kind of placement without remapping it to a new app.

powvans 7y ago
I think the Fox News brand has probably rendered the rest of the Fox brand somewhat undesirable. At a minimum it's just too quickly associated with politics and divisiveness to use for entertainment products that are meant to be a pleasurable diversion.
- Freak_NL 7y ago
  Looking at it from a Dutch perspective this seems true: I doubt they could ever successfully use the Fox brand outside of the US due to Fox News.
  - what_ever 7y ago
    I doubt rest of the world knows a lot about Fox News. Plus around half of the US doesn't mind Fox News. And half of the rest know Fox is separate entity than Fox News.
    - Macha 7y ago
      > knows a lot about Fox News. Knows a lot? Probably not. Knows enough to disapprove of it? I'd say so. Especially when limited to the market of people interested in buying American video content.
      - what_ever 7y ago
        Disagree on that as well. There is going to more exposure for local channels with Fox in their names along with 20th Century Fox logo that comes on before movies.
        Macha 7y ago
        Fox doesn't have local channels outside the US, while Fox news usually makes it into the "international news" section of most satellite TV packages I will give you 20th century fox, but I'm not sure that registers as being the same company.
        Freak_NL 7y ago
        Not to mention that Fox News frequently is the subject of news itself. E.g., this event got a fair amount of coverage the Netherlands: https://slate.com/news-and-politics/2019/02/tucker-carlson-interview-rutger-bregman-fox-news.html?via=gdpr-consent https://slate.com/news-and-politics/2019/02/tucker-carlson-i... But the general role and influence of Fox News in US politics and society is a frequent topic in journalism outside of the US as well of course.
        what_ever 7y ago
        Fox has channels in India - https://en.wikipedia.org/wiki/Fox_(Indian_TV_channel) https://en.wikipedia.org/wiki/Fox_(Indian_TV_channel), UK and Ireland https://en.wikipedia.org/wiki/Fox_(UK_and_Ireland) https://en.wikipedia.org/wiki/Fox_(UK_and_Ireland), and many other countries - https://en.wikipedia.org/wiki/Fox_Networks_Group#International_units https://en.wikipedia.org/wiki/Fox_Networks_Group#Internation...