3 ms·
It's hard to square your anecdotal experience with Tesla's actual marketing data and strategy. If people "don't care in the slightest what the price of the car
by danso 8y ago
It's hard to square your anecdotal experience with Tesla's actual marketing data and strategy. If people "don't care in the slightest what the price of the car is", then I doubt Tesla would be headlining major announcements with the price, e.g. "$35,000 Tesla Model 3 Available Now" [0] (there's even an exclamation mark in the first sentence). Having people unnecessarily fixate on a price like $35K seems counterproductive for Tesla, given its desire to upsell features, and natural fluctuations due to changes in tariffs and subsidies.
[0] https://www.tesla.com/blog/35000-tesla-model-3-available-now https://www.tesla.com/blog/35000-tesla-model-3-available-now