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In fairness, 5-cent coke came about because of an unwise contract in which Coke promised syrup to a bottling company for <5 cents, under the impression that bot

In fairness, 5-cent coke came about because of an unwise contract in which Coke promised syrup to a bottling company for <5 cents, under the impression that bottled drinks would never take off. The ad campaign followed, from coke (not the bottler selling the cokes), as an attempt to keep the bottler from raising prices, because at that point Coke only profited from sales volume, not increases in retail price. This only hurt them after they managed to buy back bottling rights, but the 5 cent coke ads had become deeply entrenched.

brianwawok 7y ago
That, and also vending machines. There was no way to do a slight increase in the price of coke. To go up to 10 cents would DOUBLE the price of Coke. Coke even asked for congress to issue a 7.5 cent coin, but was denied. More details: https://www.npr.org/2019/05/01/719213730/episode-416-why-the-price-of-coke-didnt-change-for-70-years https://www.npr.org/2019/05/01/719213730/episode-416-why-the...