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Constant price changes keeps Tesla in the news. People don't care if it is $400 more this month or $1000 more, that means pennies on the finance that pays for i
by Theodores 7y ago
Constant price changes keeps Tesla in the news. People don't care if it is $400 more this month or $1000 more, that means pennies on the finance that pays for it. But with each of these price change news events there is that nudge-nudge for eco-nsumers to get the wallet out for the Tesla their backside deserves.
There is quite a cottage industry of Tesla watching blogs forever able to make mountains out of mice when it comes to the latest Tesla news.
- Hamuko 7y ago>People don't care if it is $400 more this month or $1000 more, that means pennies on the finance that pays for it. I sincerely doubt this.
- TheTruth1234 7y agoYour sincerity is noted. Doesn't change the truth of the central point.
- mikeash 7y agoI believe it. A lot of people don’t care in the slightest what the price of the car is. All that matters is the monthly payment. I’ve talked to people who had no idea what their car cost. I had one memorable conversation with someone comparing cars. They asked what mine cost, I gave the price, and they said, no, what’s your payment? I had purchased the car outright and so we had no way to compare, besides trying to reverse engineer financing numbers.
- danso 7y agoIt's hard to square your anecdotal experience with Tesla's actual marketing data and strategy. If people "don't care in the slightest what the price of the car is", then I doubt Tesla would be headlining major announcements with the price, e.g. "$35,000 Tesla Model 3 Available Now" [0] (there's even an exclamation mark in the first sentence). Having people unnecessarily fixate on a price like $35K seems counterproductive for Tesla, given its desire to upsell features, and natural fluctuations due to changes in tariffs and subsidies. [0] https://www.tesla.com/blog/35000-tesla-model-3-available-now https://www.tesla.com/blog/35000-tesla-model-3-available-now
- gameswithgo 7y agoyou can disprove this by induction. monthly payment is $500 raising the payment by a penny causes 0 people to change their choice. monthly payment is $500.01 raising the payment by a penny causes 0 people to change their choice. repeat thus we can conclude the monthly payment may be infinite and people will still buy the car.
- mikeash 7y agoDisprove what? I only made a statement that a lot of people focus entirely on the monthly payment. I said nothing about how change to that payment affect their buying decisions.
- jsight 7y agoYou aren't wrong at all. Though it does matter more if it crosses a physcologically significant number (thus so many prices ending in "$.99 or $xx,x99").
- danso 7y agoThere's now quite a cottage industry of YouTube vlogs criticizing the final season of Game of Thrones. But I'd need more evidence before concluding that making the show bad is part of a deliberate strategy to get people talking and watching.