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> 95% of the work done can be automated and the competition is primarily marketing guys who can't code shit. What exactly would you try to automate? (Having do

> 95% of the work done can be automated and the competition is primarily marketing guys who can't code shit. What exactly would you try to automate? (Having done some coding) I see very little room for automation. Social media marketing is all about strategy and content. Or is it not?

AznHisoka 7y ago
You can automate: 1) Curating third-party content to post. 2) Scheduling owned content to post. 3) Sending DMs to new followers.
- deleted 7y ago
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xondono 7y ago
Content generation can be automated if you know what you are doing. Also, it’s not only about content but about proper timing and strategy in your communications.
- justaguyhere 7y ago
  I don't understand how good content can be automated either. Recycling content, finding out optimal posting times, posting content ... sure, these can all be automated. But how do you automate generating content, especially good content and not article spinners or whatever? Can you explain?
  - iajrz 7y ago
    Some things you can do in bulk (economies of scale), outsource, schedule, or otherwise automate. You can create pipelines that save labor - like clients for platforms that make answering common questions / interacting with users way more comfortable and suited to your targeted workflow than the default clients. On the creativity front, you can also generate random, semi-plausible stuff to inspire you when you're in a rut. It's not quite about making everything automated, but about leveraging code, systems thinking, and collaborators in such a way that your performance is incredible. It's really feasible.
elorant 7y ago
Social media management isn't only about posting content. It's also about analyzing competition. You can build tools that process posts from competitive pages and start making correlations to draw conclusions. A lot of social media analytics shops do that.

AznHisoka 7y ago

You can automate: 1) Curating third-party content to post. 2) Scheduling owned content to post. 3) Sending DMs to new followers.

deleted 7y ago
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xondono 7y ago

Content generation can be automated if you know what you are doing. Also, it’s not only about content but about proper timing and strategy in your communications.

justaguyhere 7y ago
I don't understand how good content can be automated either. Recycling content, finding out optimal posting times, posting content ... sure, these can all be automated. But how do you automate generating content, especially good content and not article spinners or whatever? Can you explain?
- iajrz 7y ago
  Some things you can do in bulk (economies of scale), outsource, schedule, or otherwise automate. You can create pipelines that save labor - like clients for platforms that make answering common questions / interacting with users way more comfortable and suited to your targeted workflow than the default clients. On the creativity front, you can also generate random, semi-plausible stuff to inspire you when you're in a rut. It's not quite about making everything automated, but about leveraging code, systems thinking, and collaborators in such a way that your performance is incredible. It's really feasible.

elorant 7y ago

Social media management isn't only about posting content. It's also about analyzing competition. You can build tools that process posts from competitive pages and start making correlations to draw conclusions. A lot of social media analytics shops do that.