Idea of free public transport (for rural areas: to add mobility to shrinking (age) and city-moving population) is interesting, to combat the otherwise natural p

Idea of free public transport (for rural areas: to add mobility to shrinking (age) and city-moving population) is interesting, to combat the otherwise natural process of urbanization and centralization. Same for the cities that actually have meaningful public transit needs and solutions (Tallinn, maybe Tartu and Pärnu). Implementation as a "FREE stuff, vote for me" is total fail - bad timetables, pointless long routes etc. Flexible and on-demand transportation is required for rural areas (right now money gets wasted on subsidies rather than real problem) and for dense areas different approaches than just throwing money at a sub-optimal solution (maybe "use a bicycle" would be better than "success if you don't take a car but take stinking and smoking bus instead").