That's all in place now. None of that was in place enough to be a profitable competitive advantage by 2004, 10 years after Amazon was founded. (Uber is 10 years

That's all in place now. None of that was in place enough to be a profitable competitive advantage by 2004, 10 years after Amazon was founded. (Uber is 10 years old.) The first 10 years of Amazon were blitzscaling at all costs (or as they said at the time "Get Big Fast!").