Thats the nice thing about Amazon, because of the "flywheel" (customers will always want lower prices and wider range) they've built a reputation of operating l

Thats the nice thing about Amazon, because of the "flywheel" (customers will always want lower prices and wider range) they've built a reputation of operating like a utility, and customers love them for it. I dont see why they would ever sacrifice this, when they can easily keep growing by taking this same mindset into new industries (groceries, cloud computing, pharmacies).