Amazon bought Whole Foods because they will upend its cost structure with robots in the stockroom and better logistics. Groceries, while being notoriously low

Amazon bought Whole Foods because they will upend its cost structure with robots in the stockroom and better logistics. Groceries, while being notoriously low margin, are the second largest retail business in the US (after gas stations). Launching a new grocery brand, especially one with Whole Paycheck's great brand reputation isn't cheap or easy. See Tesco's Fresh & Easy debacle for an example.