Yes its going to continue in a huge way. Their retail team used to consist mostly of buyers. Most of those resources have shifted to private label. Imagine a

Yes its going to continue in a huge way. Their retail team used to consist mostly of buyers. Most of those resources have shifted to private label. Imagine a thousand people previously managing external brands now focused on finding/creating private label brands with the data of sales volume at their fingertips. They have something like 150 private label brands right now.