I usually like fresh takes on traditional, utilitarian design. But this has left me cold. For two main reasons: 1. This is trying to fix a problem which doesn'

I usually like fresh takes on traditional, utilitarian design. But this has left me cold. For two main reasons: 1. This is trying to fix a problem which doesn't exist for 99% of people. A family struggling to figure out the math of feeding their kids with ~$0 will not recognise "mindful" shopping. 2. There are much better problems to solve in retail. Store design is confrontational and manipulative. Fix that first. Then fix packaging and presentation so that we all understand a bit more about what we're buying and how we can cook stuff. Then create meal deals which match ingredients, rather than pre-packs. But I think the main reason this idea felt like the lowest of low-hanging fruit, is this: I'm severely sight impaired, and, on ocassion, I still get shouted at by staff when I can't negotiate an automated checkout easily, or I don't understand a chocolate-pimping deal they are pushing at checkout. Customer service is focused on "service", not "customers". Fix that first, then create pretty reciept graphs.