I worked in another industry with an effective monopoly in a subset of the market. When setting our prices, we evaluated behavioral game theory, and determined

I worked in another industry with an effective monopoly in a subset of the market. When setting our prices, we evaluated behavioral game theory, and determined that we could claim 60% of the gains produced by our technology innovations without upsetting our customer. As we planned for that financial model, we realized that GMO seeds had a similar ability to extract fractions of their productivity gains. We planned to investigate just what fraction they were extracting, and expected it to be a much higher percentage, as Monsanto doesn’t need to worry about upsetting a single customer, they could extract 90% of the gains, and any farmer who didn’t settle for those remaining 10% would be our competed by their peers. Does anyone know how much GMO seeds cost relative to their standard cousins, and how much the cost of growing each and the productivity of each type? The Tractor companies are simply following the seed companies models.