4 ms·If it's so easy why did they spend billions on Zappos, Audible, Twitch, Goodreads, Pillpack and etc?by m_ke 7y agoIf it's so easy why did they spend billions on Zappos, Audible, Twitch, Goodreads, Pillpack and etc?mosdl 7y agoExisting customer base and datajahlove 7y agoI said "much easier", specifically in comparison to creating a profitable high-end national grocery chain.