? I'm not sure I understand. Are talking about marketing the term for the general public, or in order to convince scientists to study them? As for the scientis

? I'm not sure I understand. Are talking about marketing the term for the general public, or in order to convince scientists to study them? As for the scientists, I think they already have an interest in studying asteroids, as evidenced by this list of NASA missions involving asteroids: http://nssdc.gsfc.nasa.gov/planetary/planets/asteroidpage.html http://nssdc.gsfc.nasa.gov/planetary/planets/asteroidpage.ht... I really think this is more about organization than marketing.