Really? My perspective is that I use Uber as a substitute good for owning a car. If the cost of uber > car, I'm gonna go and buy one. So they can raise prices,

Really? My perspective is that I use Uber as a substitute good for owning a car. If the cost of uber > car, I'm gonna go and buy one. So they can raise prices, but likely there's quite a bit of price sensitivity, particularly from their high volume users.