Some people open Fox News directly, and then Alexa thinks they're awesome. Some people come to Google, and go past the Fox News result, and seem happy with the

Some people open Fox News directly, and then Alexa thinks they're awesome. Some people come to Google, and go past the Fox News result, and seem happy with the CNN result, or NYT, or WP, so Google thinks they're awesome. And if Fox News viewers think Google is biased, and then avoid Google, then Google will become more biased. It's a vicious cycle, or virtuous cycle, depending on how you look at it.