Piling on to this, customer service isn't just an interaction with an [entity] when something goes wrong. I would fairly categorize the initial shopping & fulfi

Piling on to this, customer service isn't just an interaction with an [entity] when something goes wrong. I would fairly categorize the initial shopping & fulfillment experience in the context of Amazon's e-commerce product as "customer service". If it solves your problem correctly & reliably, I'd call that "good customer service".