When most non-farmers think of tractors, they think of something like a dumbed-down car with a lot of power. It's an engine that drags a tool through a field.

When most non-farmers think of tractors, they think of something like a dumbed-down car with a lot of power. It's an engine that drags a tool through a field. The idea that something like that could be locked behind components that can't be fixed or replaced cheaply is astounding to them. I feel like it's the same as asking Henry Ford what he thinks about all the electronics in today's cars. It'd blow his mind.