Where I work (Portugal), John Deere tractors have been sold for decades and this year Kubota made a record comeback. Most contractors use New Holland tractors

Where I work (Portugal), John Deere tractors have been sold for decades and this year Kubota made a record comeback. Most contractors use New Holland tractors now. I suspect the reason is a shift from annual crops to permanent crops, that do not need much of the high-end functionalities.