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Let’s look at this particular domain. Serendipz.marketing. Serendipz.net and .org are both currently available. Which would you trust more? I have never seen

by hluska 7y ago

Let’s look at this particular domain. Serendipz.marketing. Serendipz.net and .org are both currently available. Which would you trust more? I have never seen any research that suggests that a vanity tld like .marketing is as trusted as a generic tld like .net or .org. I have, however, read troves of research that suggest the opposite - that vanity tlds are less trusted.

paulcole 7y ago
I think we’re confusing 2 kinds of trust: personal trust in a business and Google’s trust in a domain for SEO purposes. For SEO purposes there is no downside to TLD: > Overall, [Google’s] systems treat new gTLDs like other gTLDs (like .com and .org). Keywords in a TLD do not give any advantage or disadvantage in search. https://searchengineland.com/google-explains-how-they-handle-the-new-top-level-domains-tlds-225671 https://searchengineland.com/google-explains-how-they-handle... As far as personal trust goes, I remember that I am not the audience. Yes, .marketing seems weird to me, but I am not the owner of a small business looking for SEO services. Maybe it is impressive to them? Maybe they never notice the domain because they find the site by Googling and never type it themselves?
- hluska 7y ago
  I’m sorry, but I’m not talking about whether Google trusts vanity tlds. I’m talking about consumers. I’ll rephrase my last paragraph, though I don’t know how to make it more clear. I have never read one single piece of remotely credible research that suggests that consumers trust vanity tlds as much as a generic tld. However, I have read a lot of research that suggests the opposite - consumers trust generic tlds more than vanity. Can you show me some credible research that says that small business owners are impressed by .marketing? Preferably research released by people who don’t sell vanity tlds.
  - paulcole 7y ago
    I have no research. But we're not exactly swimming in your research that there's a negative to a .marketing TLD either.

by hluska 7y ago

paulcole 7y ago

I think we’re confusing 2 kinds of trust: personal trust in a business and Google’s trust in a domain for SEO purposes. For SEO purposes there is no downside to TLD: > Overall, [Google’s] systems treat new gTLDs like other gTLDs (like .com and .org). Keywords in a TLD do not give any advantage or disadvantage in search. https://searchengineland.com/google-explains-how-they-handle-the-new-top-level-domains-tlds-225671 https://searchengineland.com/google-explains-how-they-handle... As far as personal trust goes, I remember that I am not the audience. Yes, .marketing seems weird to me, but I am not the owner of a small business looking for SEO services. Maybe it is impressive to them? Maybe they never notice the domain because they find the site by Googling and never type it themselves?

hluska 7y ago
I’m sorry, but I’m not talking about whether Google trusts vanity tlds. I’m talking about consumers. I’ll rephrase my last paragraph, though I don’t know how to make it more clear. I have never read one single piece of remotely credible research that suggests that consumers trust vanity tlds as much as a generic tld. However, I have read a lot of research that suggests the opposite - consumers trust generic tlds more than vanity. Can you show me some credible research that says that small business owners are impressed by .marketing? Preferably research released by people who don’t sell vanity tlds.
- paulcole 7y ago
  I have no research. But we're not exactly swimming in your research that there's a negative to a .marketing TLD either.