#3 can devolve into a bunch of competing content farms that end up burying the legitimate information from people who know and care. #4 is just the reality of

#3 can devolve into a bunch of competing content farms that end up burying the legitimate information from people who know and care. #4 is just the reality of modern journalism, but it's still pretty darn disappointing that "journalism" is so strongly influenced by and often consists of PR.