No, they're negative players manifesting in these ways. The good-player version of both are incredibly simple. Producing good content that uses easy-to-find t

No, they're negative players manifesting in these ways. The good-player version of both are incredibly simple. Producing good content that uses easy-to-find terminology. Putting yourself on directories (e.g. yellow pages), working conferences, handing out business cards, working with trade press, etc.