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Wrong, I think white-hat SEO is in making sites that do rank well in search-engines because it fits the criteria the search engines have outlined for sites that

Wrong, I think white-hat SEO is in making sites that do rank well in search-engines because it fits the criteria the search engines have outlined for sites that are user-friendly: clear outlines, no usability-killing scripts, friendly urls, fast, etc... In other words: sticking to the spirit of the law, not the letter. It's true that SEO in isolation is a bit pathological on its own — it should always be thought as a part of a broader UX strategy.

luckylion 7y ago
If you want to rank, 95% is links, not technical SEO. I agree of course, that making your site work well is important, but that usually won't get you any top rankings. The latest trend is to simply rent subdomains or directories on large websites (newspapers, magazines, tv stations), including header/footer links from the main page. Works like a charm, whatever you publish there will rank like crazy because of the massive links the main page gets.