No one in this thread has mentioned the Obama campaign of 2012. https://www.theguardian.com/world/2012/feb/17/obama-digital-data-machine-facebook-election http

No one in this thread has mentioned the Obama campaign of 2012. https://www.theguardian.com/world/2012/feb/17/obama-digital-data-machine-facebook-election https://www.theguardian.com/world/2012/feb/17/obama-digital-... Barack Obama's re-election team are building a vast digital data operation that for the first time combines a unified database on millions of Americans with the power of Facebook to target individual voters to a degree never achieved before. Digital analysts predict this will be the first election cycle in which Facebook could become a dominant political force. The social media giant has grown exponentially since the last presidential election, rendering it for the first time a major campaigning tool that has the potential to transform friendship into a political weapon.