I would imagine their ad earnings, at least in the short term, will receive a bump due to them adopting more intrusive forms of ads. The constant text ads in t

I would imagine their ad earnings, at least in the short term, will receive a bump due to them adopting more intrusive forms of ads. The constant text ads in the corner were only moderately distracting and annoying (they tend to cover up parts of the screen you want to see, having them in one of the left hand corners would be better IMO). I noticed yesterday that every few minutes it now loads up a ~30-second video commercial. Some of them have still-image preludes that cannot be skipped, but so far there has been a "skip" button for all the video ads. The ads are pretty high-quality, movie trailers and professionally-done commercials, but it's much, much more disruptive to the play experience than it was before. I still enjoy the game quite a bit, but I'd much rather just pay the 99 cents than burn 45 seconds every 5 minutes to watch an ad.