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I think they did a fabulous job with the product label on their soap bottles. It looks like a super cramped newspaper / exam cheat sheet and is what caught my a

• byproxy 8y ago
  It seems to hearken back to the 20s or 30s? when everything you can say about a product was labeled on the product: https://i.pinimg.com/originals/32/cb/43/32cb43687e9d39e31466566af033259d.jpg https://i.pinimg.com/originals/32/cb/43/32cb43687e9d39e31466...
  • mediumdeviation 8y ago
    No, if you actually read the label you'll notice it's basically a religious tract preaching a weird quasi-spirituality nonsense. I do like that in those days you have to actually create a useful product so people would listen to you, instead of now where you just need a Twitter account > Emanuel wasn’t a businessman (or a doctor, for that matter). He was an activist who, in the wake of his parents’ deaths in the Holocaust, began using his soap’s label as a, well, soapbox for proselytizing his “All-One!” thoughts and ideas. His philosophy, which he eventually named the “Moral ABC,” comprised a grab bag of religion, spirituality, environmentalism, and self-help, and its peculiarity was matched only by its ambition: peace and harmony on “Spaceship Earth.”
    • byproxy 8y ago
      I was speaking design-wise. Never read one of the labels!