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Competing Against Luck (Christensen) - models on how to think about innovation, and the "jobs to be done" theory (what job is the customer hiring my product/ser
by sridvijay 7y ago
Competing Against Luck (Christensen) - models on how to think about innovation, and the "jobs to be done" theory (what job is the customer hiring my product/service for)
Such a small shift in perspective, but it makes such a dramatic difference! Really recommend reading if you haven't already.
- wintercarver 7y agoHas been on my list for a while! Thanks for the nudge. BTW, as a fan of Christensen's classic The Innovator's Dilemma, I thought Loonshots was quite good as an alternative perspective where Product-type and Strategy-type innovations are discussed in comparison to Christensen's sustaining vs disruptive innovations.