5 ms·
At ~53:00 or so Mr. Brown asked about the impact of analytics on newspapers. You pointed out that the newspapers are basing editorial decisions on the analytics
by mlb_hn 7y ago
At ~53:00 or so Mr. Brown asked about the impact of analytics on newspapers. You pointed out that the newspapers are basing editorial decisions on the analytics (article metrics).
As we all know, click-fraud's a huge problem on the internet. Have you come across any recent numbers on click-fraud in the newspaper analytics? It seems like if your description is accurate, if I wanted more stories about a topic I could just have a botnet give those articles lots of views.
- idlewords 7y agoThis information is very jealously guarded. The best public info I know of is here: https://cdn2.hubspot.net/hubfs/3400937/White%20Papers/ANA_WO_BotBaseline2016-2017.pdf https://cdn2.hubspot.net/hubfs/3400937/White%20Papers/ANA_WO... I'd welcome any other info, public or not so public, people care to share.