They don't have a good track record. They have good marketing. It is very hard to demonstrate (or disprove) efficaciousness in online persuasion, and as a resul

They don't have a good track record. They have good marketing. It is very hard to demonstrate (or disprove) efficaciousness in online persuasion, and as a result, it is easy to take credit for client victories. It is a great chain of bull shit