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Big talk, no walk. They didn't succeed in building a piece of software that would allow more economical targeting than Facebook already has with its custom audi
by nooron 7y ago
Big talk, no walk. They didn't succeed in building a piece of software that would allow more economical targeting than Facebook already has with its custom audience system. If they helped win, which I would be intensely skeptical of, it's because they ran digital ads at all in places that weren't accustomed to doing so, but their supposed tool for targeting didn't help.
- inflatableDodo 7y agoDo you think they have buried having been working on 100 other elections that they failed in? As it would seem to be unlikely to get a good track record on this by accident.
- nooron 7y agoThey don't have a good track record. They have good marketing. It is very hard to demonstrate (or disprove) efficaciousness in online persuasion, and as a result, it is easy to take credit for client victories. It is a great chain of bull shit