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>Cambridge Analytica's impact on 2016 is significantly overstated. What about the other 100 elections in the other 30 countries that were claimed to be won by

>Cambridge Analytica's impact on 2016 is significantly overstated. What about the other 100 elections in the other 30 countries that were claimed to be won by SCL Elections, CA's parent company? edit - and what do you think of CA's effect on Brexit? Am in the UK, so have been thinking about CA in light of that, more than any involvement they had with Trump.

nooron 7y ago
Big talk, no walk. They didn't succeed in building a piece of software that would allow more economical targeting than Facebook already has with its custom audience system. If they helped win, which I would be intensely skeptical of, it's because they ran digital ads at all in places that weren't accustomed to doing so, but their supposed tool for targeting didn't help.
- inflatableDodo 7y ago
  Do you think they have buried having been working on 100 other elections that they failed in? As it would seem to be unlikely to get a good track record on this by accident.
  - nooron 7y ago
    They don't have a good track record. They have good marketing. It is very hard to demonstrate (or disprove) efficaciousness in online persuasion, and as a result, it is easy to take credit for client victories. It is a great chain of bull shit
nooron 7y ago
also, for your edit, I'd stand by my claim. SCL might have been running ads (I have no idea if they did), and those ads could've made a small but important difference. But I don't believe that the software CA claims to have built had any impact in running those hypothetical ads at all.
- inflatableDodo 7y ago
  Thanks for your opinion on this. I suspect personally that they were only one small part of it. Mainly because there was so many other things going on, such as the acquiring of much of the Labour Party's election data by Election Data Limited, after the company was pinched from UKIP by Labour https://www.theguardian.com/politics/2014/nov/10/labour-party-ukip-data-ian-warren https://www.theguardian.com/politics/2014/nov/10/labour-part... https://libertystratcom.org/2018/04/30/brexit-breach-labour-data-was-shared-with-leave-eu-and-cambridge-analytica/ https://libertystratcom.org/2018/04/30/brexit-breach-labour-... Who exactly in the Labour party thought it was a good idea to pinch an election strategy firm from UKIP, that chooses to trade under the name EDL, is beyond me.
  - nooron 7y ago
    thanks for listening, inflatableDodo! I'm glad I was able to share my perspective with you.
    - inflatableDodo 7y ago
      You mentioned being in the same space. Does your stuff work?
      - nooron 7y ago
        Fair question, yes it does. We've pivoted quite a bit so where we landed has nothing to do with optimizing ads for campaigns, even though it's where we started. What we sell now is much closer to "Slack for political and nonprofit organizing", and it works very well for helping our clients retain their volunteers!
deleted 7y ago
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East-Link 7y ago
Cambridge Analytica didn't work on Brexit, though. You've been reading too much Guardian. https://order-order.com/2018/11/06/information-commissioner-crushes-caroles-conspiracies/ https://order-order.com/2018/11/06/information-commissioner-... (My source could be criticised as biased, but click through to to the actual report by the Information Commissioner's Office if you are suspicious.)
- inflatableDodo 7y ago
  >You've been reading too much Guardian. No, just the early statements from Cambridge Analytica and Leave.EU. Was rather odd that Cambridge Analytica and Leave.EU both claimed to be working together until it started to look bad - https://www.reuters.com/article/us-facebook-cambridge-analytica-leave-eu/what-are-the-links-between-cambridge-analytica-and-a-brexit-campaign-group-idUSKBN1GX2IO https://www.reuters.com/article/us-facebook-cambridge-analyt...
  - East-Link 7y ago
    Yes, they were going to work together. Nix was a salesperson and wanted to sound like business was going well, and I suppose leave.eu wanted to sound like they were getting things done. I refer you again to the ICO report.
  - East-Link 7y ago
    Another reply from me. You can also review this report from Julian Malins QC. https://s3-eu-west-1.amazonaws.com/static.assets.commercial.prd.cambridgeanalytica.org/static_files/Malins+Report+re+Cambridge+Analytica+and+SCL+Elections+(4.27.18).pdf https://s3-eu-west-1.amazonaws.com/static.assets.commercial....
    - inflatableDodo 7y ago
      I am somewhat suspicious of a report funded by the people being investigated. - https://www.malinschambers.com/2018/05/julian-malins-q-c-and-linda-hudson-appointed-by-cambridge-analytica-to-conduct-an-independent-report/ https://www.malinschambers.com/2018/05/julian-malins-q-c-and...

nooron 7y ago

Big talk, no walk. They didn't succeed in building a piece of software that would allow more economical targeting than Facebook already has with its custom audience system. If they helped win, which I would be intensely skeptical of, it's because they ran digital ads at all in places that weren't accustomed to doing so, but their supposed tool for targeting didn't help.

inflatableDodo 7y ago
Do you think they have buried having been working on 100 other elections that they failed in? As it would seem to be unlikely to get a good track record on this by accident.
- nooron 7y ago
  They don't have a good track record. They have good marketing. It is very hard to demonstrate (or disprove) efficaciousness in online persuasion, and as a result, it is easy to take credit for client victories. It is a great chain of bull shit

nooron 7y ago

also, for your edit, I'd stand by my claim. SCL might have been running ads (I have no idea if they did), and those ads could've made a small but important difference. But I don't believe that the software CA claims to have built had any impact in running those hypothetical ads at all.

inflatableDodo 7y ago
Thanks for your opinion on this. I suspect personally that they were only one small part of it. Mainly because there was so many other things going on, such as the acquiring of much of the Labour Party's election data by Election Data Limited, after the company was pinched from UKIP by Labour https://www.theguardian.com/politics/2014/nov/10/labour-party-ukip-data-ian-warren https://www.theguardian.com/politics/2014/nov/10/labour-part... https://libertystratcom.org/2018/04/30/brexit-breach-labour-data-was-shared-with-leave-eu-and-cambridge-analytica/ https://libertystratcom.org/2018/04/30/brexit-breach-labour-... Who exactly in the Labour party thought it was a good idea to pinch an election strategy firm from UKIP, that chooses to trade under the name EDL, is beyond me.
- nooron 7y ago
  thanks for listening, inflatableDodo! I'm glad I was able to share my perspective with you.
  - inflatableDodo 7y ago
    You mentioned being in the same space. Does your stuff work?
    - nooron 7y ago
      Fair question, yes it does. We've pivoted quite a bit so where we landed has nothing to do with optimizing ads for campaigns, even though it's where we started. What we sell now is much closer to "Slack for political and nonprofit organizing", and it works very well for helping our clients retain their volunteers!

deleted 7y ago

[deleted]

East-Link 7y ago

Cambridge Analytica didn't work on Brexit, though. You've been reading too much Guardian. https://order-order.com/2018/11/06/information-commissioner-crushes-caroles-conspiracies/ https://order-order.com/2018/11/06/information-commissioner-... (My source could be criticised as biased, but click through to to the actual report by the Information Commissioner's Office if you are suspicious.)

inflatableDodo 7y ago
>You've been reading too much Guardian. No, just the early statements from Cambridge Analytica and Leave.EU. Was rather odd that Cambridge Analytica and Leave.EU both claimed to be working together until it started to look bad - https://www.reuters.com/article/us-facebook-cambridge-analytica-leave-eu/what-are-the-links-between-cambridge-analytica-and-a-brexit-campaign-group-idUSKBN1GX2IO https://www.reuters.com/article/us-facebook-cambridge-analyt...
- East-Link 7y ago
  Yes, they were going to work together. Nix was a salesperson and wanted to sound like business was going well, and I suppose leave.eu wanted to sound like they were getting things done. I refer you again to the ICO report.
- East-Link 7y ago
  Another reply from me. You can also review this report from Julian Malins QC. https://s3-eu-west-1.amazonaws.com/static.assets.commercial.prd.cambridgeanalytica.org/static_files/Malins+Report+re+Cambridge+Analytica+and+SCL+Elections+(4.27.18).pdf https://s3-eu-west-1.amazonaws.com/static.assets.commercial....
  - inflatableDodo 7y ago
    I am somewhat suspicious of a report funded by the people being investigated. - https://www.malinschambers.com/2018/05/julian-malins-q-c-and-linda-hudson-appointed-by-cambridge-analytica-to-conduct-an-independent-report/ https://www.malinschambers.com/2018/05/julian-malins-q-c-and...