> This assumes that targeted ads are truly effective for changing politics No it doesn't. "Targeted ads" had very little to do with the CA/Facebook scandal and

> This assumes that targeted ads are truly effective for changing politics No it doesn't. "Targeted ads" had very little to do with the CA/Facebook scandal and I see them as largely irrelevant in what happened. So I don't see that assumption present in the top comment at all. A significant amount of the "noopolitics" done with this kind of data is done through peer-based evidence - "regular" accounts posting political things, with "regular" accounts responding, but where both accounts are false personas, spies if you will. The 'targeted ads' line is a misleading spin. Very little was done with targeted ads and a lot more was done with impersonating Americans and posing as GOP officials, etc.