Not just seems, it was a bragging point, because back then it was fine in the eyes of public, since the previous administration was a bit more likable. I recall

Not just seems, it was a bragging point, because back then it was fine in the eyes of public, since the previous administration was a bit more likable. I recall an interview back from 2012, where our previous president was talking about it as an innovative technique for his campaign.[1] [1] https://www.technologyreview.com/s/509026/how-obamas-team-used-big-data-to-rally-voters/ https://www.technologyreview.com/s/509026/how-obamas-team-us...