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Did anyone else find it ironic there’s a scene in the Netflix AOC documentary where she’s crowded around a computer with her boyfriend scrolling through Google

Did anyone else find it ironic there’s a scene in the Netflix AOC documentary where she’s crowded around a computer with her boyfriend scrolling through Google Ad spend targeting specific demographics and age groups?

Terretta 7y ago
Should you not target your Google Ad spending?
- temp99990 7y ago
  I don’t think so, but isn’t the entire Cambridge Analytica debacle an issue of using Facebook data to target political ads to users based on demographic information?
  - chillacy 7y ago
    Obama’s campaign was also hailed for using targeted advertising as an innovative technique back in the day. I think CA is largely a big deal because it’s one of the mainstream explanations for why trump won (never mind that there are real people who like his platform, as insane as it seems).
    - razakel 7y ago
      >Obama’s campaign was also hailed for using targeted advertising as an innovative technique back in the day. Is there any suggestion that the Obama campaign obtained their data illegitimately?
      - chillacy 7y ago
        Are you implying the source of the data is the primary concern for media attention as opposed to the outcome? What is legitimate and illegitimate data?
  - Eleopteryx 7y ago
    I don't believe Google sells your psychological profile to third parties seeking to target ads. Google might be able to ascertain my political leanings based on my behavior, and other parties may be able to target ads toward people with my political leanings, but Google never directly gives them actual knowledge regarding my existence.
    - temp99990 7y ago
      Do you actually believe the profiles CA created were accurate or much more insightful over whatever demographic data FB or Goog let you target with? I did a very similar project for a CS/stats class in 2011. They did some basic k-means clustering on likes and basic sentiment analysis on posts.
      - Eleopteryx 7y ago
        >Do you actually believe the profiles CA created were accurate or much more insightful over whatever demographic data FB or Goog let you target with? Multiple political campaigns over the past several years clearly thought Cambridge Analytica's data/services were more valuable, or uniquely valuable, compared to services like Facebook or Google. If Google or Facebook were equally suited to the same purposes, I imagine they would have simply used Google or Facebook.
        darkpuma 7y ago
        Many customers keep the tarot card shop down the street in business too. Any marketing professional worth his salt employs the full force of his persuasive skill against his own customers/employers. A marketing firm does not merely try to convince you to buy coca-cola. They also try to convince The Coca-Cola Company that they are effective at convincing you to buy Coca-Cola. The question anybody looking to hire an advertising firm should ask themselves is whether skill at the later implies skill at the former. It could be the case that CA is good at persuading political campaigns, but bad at persuading voters. One reason to believe there might be a discrepancy here is because the persuasion tech used by CA in both cases is likely totally different. Which is to say, CA likely did not employ their facebook profiling tech against political campaigns to persuade those campaigns to buy their services. Rather, they probably used more traditional sales tactics (perhaps as simple as lying about the efficacy of their facebook profiling tech.)
Eleopteryx 7y ago
Please explain, what's even remotely ironic about that
- temp99990 7y ago
  People are freaking out about CA because it maybe helped Trump target people political ads based on demographic information even though every candidate does the exact same thing and no one seems to mind when others do it.
  - Eleopteryx 7y ago
    >People are freaking out about CA because it maybe helped Trump target people Huh, the article doesn't even mention Trump >every candidate does the exact same thing But the issue isn't that ads are being targeted. The article specifically cites data misuse. The same is true in the case of CA, they were not supposed to be selling people's data to third parties.
  - OrgNet 7y ago
    It was the media freaking out about Cambridge Analytica helping Trump, wasn't it?

Terretta 7y ago

Should you not target your Google Ad spending?

temp99990 7y ago
I don’t think so, but isn’t the entire Cambridge Analytica debacle an issue of using Facebook data to target political ads to users based on demographic information?
- chillacy 7y ago
  Obama’s campaign was also hailed for using targeted advertising as an innovative technique back in the day. I think CA is largely a big deal because it’s one of the mainstream explanations for why trump won (never mind that there are real people who like his platform, as insane as it seems).
  - razakel 7y ago
    >Obama’s campaign was also hailed for using targeted advertising as an innovative technique back in the day. Is there any suggestion that the Obama campaign obtained their data illegitimately?
    - chillacy 7y ago
      Are you implying the source of the data is the primary concern for media attention as opposed to the outcome? What is legitimate and illegitimate data?
- Eleopteryx 7y ago
  I don't believe Google sells your psychological profile to third parties seeking to target ads. Google might be able to ascertain my political leanings based on my behavior, and other parties may be able to target ads toward people with my political leanings, but Google never directly gives them actual knowledge regarding my existence.
  - temp99990 7y ago
    Do you actually believe the profiles CA created were accurate or much more insightful over whatever demographic data FB or Goog let you target with? I did a very similar project for a CS/stats class in 2011. They did some basic k-means clustering on likes and basic sentiment analysis on posts.
    - Eleopteryx 7y ago
      >Do you actually believe the profiles CA created were accurate or much more insightful over whatever demographic data FB or Goog let you target with? Multiple political campaigns over the past several years clearly thought Cambridge Analytica's data/services were more valuable, or uniquely valuable, compared to services like Facebook or Google. If Google or Facebook were equally suited to the same purposes, I imagine they would have simply used Google or Facebook.
      - darkpuma 7y ago
        Many customers keep the tarot card shop down the street in business too. Any marketing professional worth his salt employs the full force of his persuasive skill against his own customers/employers. A marketing firm does not merely try to convince you to buy coca-cola. They also try to convince The Coca-Cola Company that they are effective at convincing you to buy Coca-Cola. The question anybody looking to hire an advertising firm should ask themselves is whether skill at the later implies skill at the former. It could be the case that CA is good at persuading political campaigns, but bad at persuading voters. One reason to believe there might be a discrepancy here is because the persuasion tech used by CA in both cases is likely totally different. Which is to say, CA likely did not employ their facebook profiling tech against political campaigns to persuade those campaigns to buy their services. Rather, they probably used more traditional sales tactics (perhaps as simple as lying about the efficacy of their facebook profiling tech.)

Eleopteryx 7y ago

Please explain, what's even remotely ironic about that

temp99990 7y ago
People are freaking out about CA because it maybe helped Trump target people political ads based on demographic information even though every candidate does the exact same thing and no one seems to mind when others do it.
- Eleopteryx 7y ago
  >People are freaking out about CA because it maybe helped Trump target people Huh, the article doesn't even mention Trump >every candidate does the exact same thing But the issue isn't that ads are being targeted. The article specifically cites data misuse. The same is true in the case of CA, they were not supposed to be selling people's data to third parties.
- OrgNet 7y ago
  It was the media freaking out about Cambridge Analytica helping Trump, wasn't it?