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This is similar to what I'd heard from people laid off by Cambridge analytica. Apparently credit rating agency data was much more useful for their purposes whil
by crdoconnor 7y ago
This is similar to what I'd heard from people laid off by Cambridge analytica. Apparently credit rating agency data was much more useful for their purposes while Facebook data was pretty much useless.
- techntoke 7y agoWtf? How did they get credit ratings and where was that reported? That sounds like a huge red flag.
- cm2012 7y agoCompanies like infogroup estimate credit score for all Americans. You can buy that + estimated income + addresses for every American for not that much money. This has nothing to do with social media. Credit card companies and other direct mail orgs have been buying and selling this stuff since the 80s.
- spiderjerusalem 7y agoDo you have an estimate for how much 'not that much money' is?
- cm2012 7y agoYou can buy a person's data in bulk for a penny each.
- nullwasamistake 7y agoCredit ratings are a dime a dozen when you're doing targeted ads. How do you think the 3 for profit ratings agencies make money? I get tons of mail telling me to consolidate my student loans, it's not random