There's definitely a communication issue going on there (those walls never help), but I still like being able to decouple "marketing" from "development" with to

There's definitely a communication issue going on there (those walls never help), but I still like being able to decouple "marketing" from "development" with tools like this. If you can solve those communication issues, then allowing marketing to be able to make small changes to the product without needing to get development involves means that they can both pursue their agendas without having to make work/timeline demands on the other. I guarantee you though, without fixing those communication/direction issues, those two teams would have found other ways of stomping all over each other. Been that way since time immemorial. Dysfunctional companies gonna dysfunction.