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Yes! I spent 36 months at a company, which had organizational walls between product, engineering, marketing, and "growth". With these tools, "growth" learned

Yes! I spent 36 months at a company, which had organizational walls between product, engineering, marketing, and "growth". With these tools, "growth" learned they could inject messaging using javascript to nudge users along instead of working to improve the underlying product. Other teams had NPS scores asking for ratings before the product was even used. Marketing put messaging on their pages to high-jack conversations and push lead-gen for sales. The customer experience and the budget was being pulled in 10 directions. Unlike the article's issue being a product issue, this issue was an organizational issue. The messaging and tools meant that teams could actively pursue their own goals without working together.

DanHulton 7y ago
There's definitely a communication issue going on there (those walls never help), but I still like being able to decouple "marketing" from "development" with tools like this. If you can solve those communication issues, then allowing marketing to be able to make small changes to the product without needing to get development involves means that they can both pursue their agendas without having to make work/timeline demands on the other. I guarantee you though, without fixing those communication/direction issues, those two teams would have found other ways of stomping all over each other. Been that way since time immemorial. Dysfunctional companies gonna dysfunction.
guitarbill 7y ago
marketing needs more accountability in general. the things they do to cheapen brands is astounding, yet they never try to measure it. spotify comes to mind, showing me new albums of artists i barely listen to, or hulu integration, or some other gimmick. around black friday, too, there's always some shitty app abusing notifications for marketing.
dkuebric 7y ago
In my experience this is the real issue, and what I expected to read about in the post. The democratization of adding in-page content is both powerful and easily abused. There's little measurement of what the impact of these types of prompts is, save for what engagement they drive directly through the widget. They can clutter the UI and deteriorate the brand. In many cases they look out of place and are tone deaf to the customer. In the worst case, they're basically in-app advertisements.

DanHulton 7y ago

There's definitely a communication issue going on there (those walls never help), but I still like being able to decouple "marketing" from "development" with tools like this. If you can solve those communication issues, then allowing marketing to be able to make small changes to the product without needing to get development involves means that they can both pursue their agendas without having to make work/timeline demands on the other. I guarantee you though, without fixing those communication/direction issues, those two teams would have found other ways of stomping all over each other. Been that way since time immemorial. Dysfunctional companies gonna dysfunction.

guitarbill 7y ago

marketing needs more accountability in general. the things they do to cheapen brands is astounding, yet they never try to measure it. spotify comes to mind, showing me new albums of artists i barely listen to, or hulu integration, or some other gimmick. around black friday, too, there's always some shitty app abusing notifications for marketing.

dkuebric 7y ago

In my experience this is the real issue, and what I expected to read about in the post. The democratization of adding in-page content is both powerful and easily abused. There's little measurement of what the impact of these types of prompts is, save for what engagement they drive directly through the widget. They can clutter the UI and deteriorate the brand. In many cases they look out of place and are tone deaf to the customer. In the worst case, they're basically in-app advertisements.