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That's interesting. I thought that everyone was mocking Iron Man for wearing it (people my age wore Axe when we were in middle school). It hadn't occurred to me
by robrtsql 7y ago
That's interesting. I thought that everyone was mocking Iron Man for wearing it (people my age wore Axe when we were in middle school). It hadn't occurred to me that this was still probably a net positive for Axe.
- HenryBemis 7y agoI don't think AXE (whichever company owns the brand) paid a bucketload of $$$$$$ for the product placement unless their research had shown that this will make back the investment X5. On the other side of that paycheck, if producers "just" wanted to make a joke they would simple have a line such as "you are wearing lavender perfume..?" (or something equally silly). And let's of course not forget them beautiful Audis that I remember well, are 'starring' in every Avengers movie. I wonder when that contract will run out... I searched (duckduckgo) but I didn't get any hits with the information.