Anyone who has maintained a database such as a customer database knows that it needs to be constantly tested and updated to track changes in e.g., telephone, em

Anyone who has maintained a database such as a customer database knows that it needs to be constantly tested and updated to track changes in e.g., telephone, email, billing, or delivery addresses. What's different about this proposal? It would seem to acknowledge and support that type of activity directly, rather than through ad-hoc and kludge type mechanisms that typically include paying somewhat shady 3rd-party services.