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Does the world really need custom bottles though? At some points society should put its foot down and say that corporations should not be able to do anything t
by lozenge 7y ago
Does the world really need custom bottles though? At some points society should put its foot down and say that corporations should not be able to do anything they want without regard to the environment.
It's also a great example of a coordination problem: while I'm sure no company wants to stick its neck out to become the boring bottle company, they would benefit if all companies had to standardise on bottle shapes.
- detaro 7y agoIf I remember correctly it was the other way around here: Basically everyone used the same bottle shapes and it worked fine, and then companies started going "hey, our branding people would really like a fancy bottle for this new product", and the setup of the entire return network wasn't done in a way that strongly-enough discouraged that. (Also a scale thing: a large brewery can afford the one-time expense of buying a big machine that can sort through tons of bottles by shape, smaller ones need to do it by hand or with simpler equipment)