> The ever changing google analytics dashboard is not that easy to use for non technical folks. True, but easier to learn than custom programming and visualiza

> The ever changing google analytics dashboard is not that easy to use for non technical folks. True, but easier to learn than custom programming and visualizations. A smart English major can still figure it out on their own. Giving product managers the tools to do in-depth analysis is a huge plus. Otherwise, they just ask devs to run reports all the time, burdening devs and slowing down analysis.