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Watched the Avengers Endgame last night. At some point "AXE body spray" is mentioned. I am not using AXE (too many chemicals) but telling every teenager on the
by HenryBemis 7y ago
Watched the Avengers Endgame last night. At some point "AXE body spray" is mentioned. I am not using AXE (too many chemicals) but telling every teenager on the planet that 'AXE is the favourite brand of Iron Man' is an absolute product placement and DEFINITELY product advertisement.
- robrtsql 7y agoThat's interesting. I thought that everyone was mocking Iron Man for wearing it (people my age wore Axe when we were in middle school). It hadn't occurred to me that this was still probably a net positive for Axe.
- HenryBemis 7y agoI don't think AXE (whichever company owns the brand) paid a bucketload of $$$$$$ for the product placement unless their research had shown that this will make back the investment X5. On the other side of that paycheck, if producers "just" wanted to make a joke they would simple have a line such as "you are wearing lavender perfume..?" (or something equally silly). And let's of course not forget them beautiful Audis that I remember well, are 'starring' in every Avengers movie. I wonder when that contract will run out... I searched (duckduckgo) but I didn't get any hits with the information.