4 ms·

> You know when you're watching paid advertising on TV I doubt it. This idea that somehow there was a time where the medias where full of honest and competent

> You know when you're watching paid advertising on TV I doubt it. This idea that somehow there was a time where the medias where full of honest and competent people seems delusional to me. I'm assuming it was just so sandboxed and remote from the average citizen that it felt that way.

HenryBemis 7y ago
Watched the Avengers Endgame last night. At some point "AXE body spray" is mentioned. I am not using AXE (too many chemicals) but telling every teenager on the planet that 'AXE is the favourite brand of Iron Man' is an absolute product placement and DEFINITELY product advertisement.
- robrtsql 7y ago
  That's interesting. I thought that everyone was mocking Iron Man for wearing it (people my age wore Axe when we were in middle school). It hadn't occurred to me that this was still probably a net positive for Axe.
  - HenryBemis 7y ago
    I don't think AXE (whichever company owns the brand) paid a bucketload of $$$$$$ for the product placement unless their research had shown that this will make back the investment X5. On the other side of that paycheck, if producers "just" wanted to make a joke they would simple have a line such as "you are wearing lavender perfume..?" (or something equally silly). And let's of course not forget them beautiful Audis that I remember well, are 'starring' in every Avengers movie. I wonder when that contract will run out... I searched (duckduckgo) but I didn't get any hits with the information.
dredmorbius 7y ago
You can look up the original, circa 1992, definition of "fake news" over VNR/ADR (video/audio news releases), effectively commercial propaganda: Barbara Lippert, "General Foods Maxwell House Coffee: For Maxwell House, Ellerbee Doesn't Quite Perk", Adweek, May 22, 1989. Ed Buxton, "Ad Simulations Require Honesty to Reach Audiences", Ad Day, August 22, 1989 Darren Bosik, "TV Guide attack on VNRs is cheap shot, say video pros", O'Dwyer's PR Services Report, April, 1992. PRSC developing set of standards codes for VNRs, O'Dwyer's PR Services Report, June 1992, page 46. Darren Bosik, "Success of 'rotten' VNR told at seminar", O'Dwyer's PR Services Report, August, 1992. "TV Guide calls VNRs 'fake news,' again", O'Dwyer's PR Services Report, April 1993, page 10. Darren Bosik, "Video producers debate need for VNR ethics code", O'Dwyer's PR Services Report, April 1993, page 1. Greg Hazley, "Ethics questioned, VNR pros sound off", O'Dwyer's PR Services Report, April 2004, page 1. "Fake news is bad news for PR biz", Advertising Age, January 17, 2005, page 16. Jim Cameron, "PR & Media: The Perfect Ethical Storm" O'Dwyers PR Daily, June 2, 2005. (Sub req'd). https://www.sourcewatch.org/index.php?title=Fake_news https://www.sourcewatch.org/index.php?title=Fake_news Or 1950s quiz show and payola scandals: The American quiz show scandals of the 1950s were a series of revelations that contestants of several popular television quiz shows were secretly given assistance by the show's producers to arrange the outcome of an ostensibly fair competition. The quiz show scandals were driven by a variety of reasons. Some of those reasons included the drive for financial gain, the willingness of contestants to "play along" with the assistance, and the lack of then-current regulations prohibiting the rigging of game shows.[1] https://en.wikipedia.org/wiki/1950s_quiz_show_scandals https://en.wikipedia.org/wiki/1950s_quiz_show_scandals Prosecution for payola in the 1950s was in part a reaction of the traditional music establishment against newcomers.[5] Hit radio was a threat to the wages of song-pluggers.[4] Radio hits also threatened old revenue streams; for example, by the middle of the 1940s, three-quarters of the records produced in the USA went into jukeboxes.[5] Still, in the 1950s, independent record companies or music publishers frequently used payola to promote rock and roll on American radio; it promoted cultural diversity and disc jockeys were less inclined to indulge their own personal and racial biases.[6] https://en.wikipedia.org/wiki/Payola https://en.wikipedia.org/wiki/Payola Or yellow journalism https://en.wikipedia.org/wiki/Yellow_journalism https://en.wikipedia.org/wiki/Yellow_journalism The trend arises from time to time, throughout history. It's countered by notions of journalistic professionalism, e.g., Walter Lippmann's Public Opinion: https://en.wikipedia.org/wiki/Public_Opinion_(book) https://en.wikipedia.org/wiki/Public_Opinion_(book)

HenryBemis 7y ago

Watched the Avengers Endgame last night. At some point "AXE body spray" is mentioned. I am not using AXE (too many chemicals) but telling every teenager on the planet that 'AXE is the favourite brand of Iron Man' is an absolute product placement and DEFINITELY product advertisement.

robrtsql 7y ago
That's interesting. I thought that everyone was mocking Iron Man for wearing it (people my age wore Axe when we were in middle school). It hadn't occurred to me that this was still probably a net positive for Axe.
- HenryBemis 7y ago
  I don't think AXE (whichever company owns the brand) paid a bucketload of $$$$$$ for the product placement unless their research had shown that this will make back the investment X5. On the other side of that paycheck, if producers "just" wanted to make a joke they would simple have a line such as "you are wearing lavender perfume..?" (or something equally silly). And let's of course not forget them beautiful Audis that I remember well, are 'starring' in every Avengers movie. I wonder when that contract will run out... I searched (duckduckgo) but I didn't get any hits with the information.

dredmorbius 7y ago

You can look up the original, circa 1992, definition of "fake news" over VNR/ADR (video/audio news releases), effectively commercial propaganda: Barbara Lippert, "General Foods Maxwell House Coffee: For Maxwell House, Ellerbee Doesn't Quite Perk", Adweek, May 22, 1989. Ed Buxton, "Ad Simulations Require Honesty to Reach Audiences", Ad Day, August 22, 1989 Darren Bosik, "TV Guide attack on VNRs is cheap shot, say video pros", O'Dwyer's PR Services Report, April, 1992. PRSC developing set of standards codes for VNRs, O'Dwyer's PR Services Report, June 1992, page 46. Darren Bosik, "Success of 'rotten' VNR told at seminar", O'Dwyer's PR Services Report, August, 1992. "TV Guide calls VNRs 'fake news,' again", O'Dwyer's PR Services Report, April 1993, page 10. Darren Bosik, "Video producers debate need for VNR ethics code", O'Dwyer's PR Services Report, April 1993, page 1. Greg Hazley, "Ethics questioned, VNR pros sound off", O'Dwyer's PR Services Report, April 2004, page 1. "Fake news is bad news for PR biz", Advertising Age, January 17, 2005, page 16. Jim Cameron, "PR & Media: The Perfect Ethical Storm" O'Dwyers PR Daily, June 2, 2005. (Sub req'd). https://www.sourcewatch.org/index.php?title=Fake_news https://www.sourcewatch.org/index.php?title=Fake_news Or 1950s quiz show and payola scandals: The American quiz show scandals of the 1950s were a series of revelations that contestants of several popular television quiz shows were secretly given assistance by the show's producers to arrange the outcome of an ostensibly fair competition. The quiz show scandals were driven by a variety of reasons. Some of those reasons included the drive for financial gain, the willingness of contestants to "play along" with the assistance, and the lack of then-current regulations prohibiting the rigging of game shows.[1] https://en.wikipedia.org/wiki/1950s_quiz_show_scandals https://en.wikipedia.org/wiki/1950s_quiz_show_scandals Prosecution for payola in the 1950s was in part a reaction of the traditional music establishment against newcomers.[5] Hit radio was a threat to the wages of song-pluggers.[4] Radio hits also threatened old revenue streams; for example, by the middle of the 1940s, three-quarters of the records produced in the USA went into jukeboxes.[5] Still, in the 1950s, independent record companies or music publishers frequently used payola to promote rock and roll on American radio; it promoted cultural diversity and disc jockeys were less inclined to indulge their own personal and racial biases.[6] https://en.wikipedia.org/wiki/Payola https://en.wikipedia.org/wiki/Payola Or yellow journalism https://en.wikipedia.org/wiki/Yellow_journalism https://en.wikipedia.org/wiki/Yellow_journalism The trend arises from time to time, throughout history. It's countered by notions of journalistic professionalism, e.g., Walter Lippmann's Public Opinion: https://en.wikipedia.org/wiki/Public_Opinion_(book) https://en.wikipedia.org/wiki/Public_Opinion_(book)